Battle of the Brains

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Doug Heintzman: Students Taking on the World

February 9th, 2009

Doug Heintzman, IBM's director for business strategy and sponsorship executive for the ACM-ICPC, talked about a few of the most cared about topics by university students and their parents regarding the Battle of the Brains.

He focused on:

  • How business issues are closely related to students in computer science and mathematics
  • How the planet faces daunting infrastructure challenges and what the next generation of problem solvers need to know
  • What skills and capabilities will be employed in the future job market and how it will shape everyday society
  • How to find tremendous career opportunities from growing customer demand for impactful software services such as cloud computing and clever industry solutions
  • And, how to use the ACM-ICPC as a world-recognized qualification to prepare for the job market

Looking ahead to Sweden, Doug discussed an IBM traffic management project undertaken for Stockholm as an example of showing students how technology skills apply to societal issues.

Doug also pointed out that today's generation of problem solvers are emerging from many more countries and not from just a select few. In the 2009 World Finals, he names new participation from countries such as Bangladesh, India, Great Britain, France, Spain, Brazil, Argentina, Colombia, Mexico, Australia and New Zealand to complement World Finals regulars like Russia, China, United States, Canada and others.

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