Battle of the Brains

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Entries from March 2008

World Finals press release

March 31st, 2008 · Comments

As we do every year, we engage press from around the world and talk with them about the World Finals. We've seen a lot of interest and enthusiasm over the years.

We greatly appreciate coaches and students taking the time to talk with their local TV, radio and newspaper about their experience. Your dedication helps reinforce the great strength of this contest. Plus, it helps the average person understand what a "real world" problem really looks like from an IT perspective. Check out the press release at on the IBM Contest page.

Tags: World Finals

March 2008 - Coach and Host School Interview

March 24th, 2008 · Comments

In this month’s Battle of the Brains podcast, IBM’s Pasha Ray talks with two distinguished guests from the World Finals host school, University of Alberta -- long-time World Finals team coach Professor Piotr Rudnicki and the school's Communications and Marketing Coordinator, Sheryl Mayko.

Coach Rudnicki sheds some light on his experience coaching the U of A team over the last 30 years, reflecting on how he readies students for not only the contest but for life after college. Mayko offers insight about what she sees as the importance of this competition and how the contest opens doors for students meeting potential employers, such as IBM.

In our next podcast, we'll hear from Katherine Frase, IBM executive for the ICPC and leader of the "Made in IBM Labs" initiative, and Margaret Ashida, Director, Talent - IBM Software Group to offer their perspective on how the contest impacts the strength of students to future employers.

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Tags: World Finals