Battle of the Brains

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Demoing Smarter Commerce in Poland

June 8th, 2012

Guest post by Anthony Blatner of IBM

While in Poland a few weeks ago, my team and I introduced students, faculty, and media to IBM's Smarter Commerce at the ACM International Collegiate Programming Contest (ICPC).

As a WebSphere Commerce consultant and former Extreme Blue intern, I demonstrated for contest attendees the process IBM goes through to design and deploy a commerce solution tailored to each client's specific needs.  What I enjoyed most was being able to show how the theory and skills I learned in school and as an IBM intern could be applied to real-world processes – a tenet of the competition.

In addition to demonstrating how WebSphere Commerce operates, we also dug into the real power behind Smarter Commerce, which lies in analytics. We put Big Data on display and impressed students with the practical application of Big Data in Smarter Commerce.

As a recent Extreme Blue graduate myself, it was exciting for me to demonstrate IBM products and services to the talented group of ACM ICPC World Finalists.  The students are quick to understand the problems we are solving and are very interested in our methods and research.  They realize the need and usefulness of IBM's work, including how Big Data and  Smarter Commerce will play a role in their future career paths.

The ACM ICPC event is an important opportunity to connect with students and faculty alike – we are demonstrating for students future career paths and helping in their professional development.  The ACM ICPC contest was insightful and stimulating and Warsaw was a blast. I look forward to bringing new and exciting IBM demos to the contest next year!